Boris Loukanov 2.0 mixer

PepsiMax’s commercial for the Super Bowl makes a cute, playful jab at Coke Zero. The competitor’s deliveryman tries to buy a PepsiMax and make a quick getaway — but things don’t go quite as planned. Joe Pytka directs this fun, cringe-inducing crowd-pleaser and Sugarland��™s Jennifer Nettles was tapped to record a country ballad for the spot.
Agency: TBWA/Chiat/Day

For its Super Bowl ad, Toyota reinvented the Camry, but didn’t stop there. Created out of Saatchi & Saatchi L.A., the spot, an extended version of the :30 that will air on game day, “reinvents” day-to-day experiences, such as going to the DMV.

In recent weeks the general public has mobilized to face US legislative threats to Internet freedoms. Far from a conclusive victory, however, the death of SOPA and PIPA only highlight the latest in a series of measures that are seeking to create a legal framework for government-administered Internet censorship.

The stunning declaration came during what was actually an upbeat panel discussion at the World Economic Forum in Davos, Switzerland. The convo, part of Mashable’s Documented@Davos program at the WEF, featured U.S. Rep. Issa, Wikipedia Founder Jimmy Wales, Google SVP and Chief Legal Officer David Drummond, Scribd Cofounder and CEO Trip Adler, and Mashable CEO Pete Cashmore.

Nice little video that shows how the soccer star’s appeal translates across the web. Executed in a similar style as other videos from “The Web is What You Make of It” campaign, the film shows off a suite of G+ products that all allow Beckham to connect with fans all over the world.
Agency: Whirled
See also Google+David Beckham Interview: http://www.youtube.com/watch?v=VveDqucdfnc&feature=player_embedded

See how art collective Greyworld created a spectacular sun which was raised over Trafalgar Square as part of Tropicana’s Brighter Mornings campaign.

Taking over six months to create, the Trafalgar Sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.

Forget the USSR and the US – our generation’s Cold War is between Google and Facebook. Which cause will you tweet for?

The posters above were originally published on Aaron Wood’s Google account, and can be purchased here.

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